The other Google search where one of my blog posts comes in ridiculously high is “ikea somerville“. At the time of this writing, ridiculously high means dead first. Above the City of Somerville press release. Above the Ikea site. And way, way above the article I point to (again, I have the Somerville News to thank). Why is that? Could it be that the Somerville News publishes via Six Apart-owned Typepad, which is a competitor of Google-owned Blogger? No, that would be evil, and Google is never evil.
Anyway, since I’m an authority, I guess I should point out some developments. It’s not getting wide reportage, because there’s little to report. But stuff is happening in Assembly Square.
Last August in this story, The Somerville News had this to say:
We keep on telling you that we’re planning on printing the names, addresses and telephone numbers of the Mystic “My View” Task Force members. We are very happy to announce that we have one list of names and are working on a second. Instead of putting Mayor Joe on the spot and asking him where IKEA and The Christmas Tree Shop are – we think all those interested should contact Lanny Evarts of the Ten Hills – who claims to represent “the residents” of the city – he is the one who filed the lawsuit to stop the redevelopment of the Mall. We think his number is listed – give him a piece of your mind.
Mystic View Task Force is the group whose litigation is keeping the Ikea from going in. The one thing nobody seems to quite fathom is what their logic is. They claim it’s traffic, pollution, etc. But, I don’t see how anyone claiming to speak for the town and the neighborhood can honestly claim that what’s in Assembly Square right now is any better. It’s possibly the most depressing concrete wasteland dead strip mall I’ve ever seen (and let me tell ya, Western Pennsylvania has its share).
Postscript: I noted my Google rank for this search not because I was doing a vanity search, but because the recent news about Assembly Square development made me think to see if there were new Ikea developments. I was pretty surprised to see my own post come first.
Postpostscript: Re: vanity searches. One thing I’ve learned working on search engines: before you demo, always, always, always make sure vanity searches for the CEO’s last name work.