This is so perfect! The guys from the BBC series “Peep Show” are the UK version of the “I’m a Mac / I’m a PC ads”!

Of course, like the US versions, there is the same problem (at least from the point of view of Apple) where “Mac” is supposed to seem “cool” but really is kind of annoying, and “PC”, the hilarious John Hodgeman (or, in the UK, David Mitchell– no, not that David Mitchell), is actually kind of great. Or, as the Guardian says,

The ads are adapted from a near-identical American campaign - the only difference is the use of Mitchell and Webb. They are a logical choice in one sense (everyone likes them), but a curious choice in another, since they are best known for the television series Peep Show - probably the best sitcom of the past five years - in which Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur. So when you see the ads, you think, “PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers.” In other words, it is a devastatingly accurate campaign.

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