Word picks for the savvy verbal investor, February 2008
Wednesday, February 20th, 2008(being the latest installment in the series begun here.)
- It is what it is — BUY — disclaimer: I am heavily invested in this one, and have been for at least a year. This one has been gaining steam. It was spotted by William Safire (sort of the fastidious Warren Buffet of verbal investing) as early as spring 2006, and this Slate article from a few days back calls it a sports cliché for our time. So this is not going to appeal to the value investors out there. The Slate pice criticizes it as an essentially meaningless cop-out. Like all tautologies, sure, if you are parsing it for its logical content, yes, it means little. But it is a short, zen-like way of accepting things the way they are, instantly pulling you out of the imaginary worlds of what might have been and into the present tense, real world. It’s something that everybody needs now and again, and right now, there’s no other phrase that can provide this universal value with such an economy of words. Buy while you still can, kids.
- What have you — SELL — It’s not going to tank tomorrow, but you’re not going to surprise anybody by pulling this one out, you’re just going to sound sort of lazy.
